Babybel reveals new Spirolls cheese snack

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Mini Babybel is extending its snacking range next year with the launch of Mini Babybel Spirolls.

Delivering the same taste and convenience in a new format, Mini Babybel Spirolls are designed to tap into growing demand for lunchbox cheese snacks, and will be available to c-stores from March 2019.

A portioned controlled natural cheese snack with no added colours, flavours or preservatives, new Mini Babybel Spirolls are looking to appeal to both parents and kids alike. The new product will be available to retailers in cases of 12 and sold in 85g packs, each containing five individually wrapped 17g spirolls (rrp £1.99).

Gaelle Vernet, group brand manager for Babybel, said: “Mini Babybel is already a beacon brand that’s enjoyed in 43% of all family households in the UK (Kantar WPO, Penetration, Mini Babybel, 52 w/e 07.10.18) and drove a substantial 81% of value growth within the lunchbox category over the key back to school period (AC Nielsen YOY Total UK w/c 08.09.18). The launch of Mini Babybel Spirolls in 2019 is set to drive further incremental sales opportunities by bringing something fresh to category. A fun filled snack that’s appealing to slightly older kids (9-14 years) but also approved by parents as it’s a natural cheese with no added colours or preservatives.”

The launch of Mini Babybel Spirolls will be supported with a substantial investment in 2019, including TV advertising, a ‘try me free’ offer and in-store sampling.

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