Gallo Family Vineyards has added a new variant to its portfolio. Autumn Red is billed as a warm and mellow red wine with blackberry and caramel flavours, and is designed to invoke a “cosy feel”. It has an ABV of 13.5% and an rrp of £6.99.
The launch is being supported by the ‘Explore the Great Indoors’ sampling campaign which encourages consumers to try flavours and produce they can find on their doorsteps.
Marketing manager Alexis Byron said: “Autumn Red is an exciting new wine for the Gallo Family Vineyards portfolio. Perfect for red wine lovers, but also those who traditionally stick to white, Autumn Red offers a smoother taste to many traditional red wines, bringing an interesting addition to the category.
“We’re delighted to roll out our Gallo Family Vineyards Autumn Red “Explore the Great Indoors” campaign and we believe that this will really strike a cord with our target consumer.”