Always, the P&G femcare brand, has released a new PMP for its Always Maxi range, designed to help convenience retailers boost category sales.
The latest PMP, which is just £1.15, has been carefully designed to maximise shelf space, with a new look that allows the packs to be displayed horizontally or vertically.
Lourdes Fuentes, brand manager for feminine care for Northern Europe, said: “We want to continue helping convenience retailers drive sales and grow the femcare category in store. There is huge scope for increased sales, with many missed opportunities attributed to a lack of range within convenience stores.
“Experience has shown time and again that PMPs are a powerful tool for convenience retailers to reassure customers they are offering good value, improve sales and ultimately grow categories in-store. We recommend convenience retailers stock price marked packs across our best-selling femcare range to help them thrive in a competitive market.”
Always Maxi PMPs are available now at £1.15 per pack, with the option of promotion to £1.