Starting on Monday 5 October 2020
Introducing bake-off to your store has numerous bottom-line benefits.
Another popular fixture for shoppers during the barbecue season is the bread display. Allied Bakeries’ category director Guy Shepherd says the sector saw a 40% increase in the sales of bread rolls between May and August last year compared with January to April. He adds that rolls are purchased for 43% of barbecues (Nielsen Scantrack).
Allied Bakeries has released a new range of breads targeted specifically at the convenience sector. The range includes a 400g Danish, 800g doorstep, 800g soft malted grain farmhouse and a 400g soft white farmhouse. It is hoped the new products will...
The firm is targeting the on the go market with an RTD carton.
The packaging reduction is part of the company’s strategy to eliminate 65,000 tonnes of packaging by the end of 2020.
The brand has partnered with The Mix charity to raise funds for young people in need.
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