Introducing bake-off to your store has numerous bottom-line benefits.
Another popular fixture for shoppers during the barbecue season is the bread display. Allied Bakeries’ category director Guy Shepherd says the sector saw a 40% increase in the sales of bread rolls between May and August last year compared with January to April. He adds that rolls are purchased for 43% of barbecues (Nielsen Scantrack).
Allied Bakeries has released a new range of breads targeted specifically at the convenience sector. The range includes a 400g Danish, 800g doorstep, 800g soft malted grain farmhouse and a 400g soft white farmhouse. It is hoped the new products will...
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