AG Barr has the summer in its sights with three new pieces of brand activity.
First up, to coincide with the carnival period, the KA brand has launched a limited edition product Karnival Krush, which is available in price marked cans (49p) and 500ml PET (89p). Orangina is also getting in on the summer action with an on pack promotion for consumers to win Bourjois lip glosses.
The Wake Up Your Lips promotion is running across 500ml and 2L bottles. The promotion will be supported by a media partnership with the Metro throughout July and August plus a mobile marketing campaign and Facebook advertising.
Finally the Barr range of drinks has added a limited edition flavour to its range. Bubblegum flavour is available until early October and will be backed by a range of POS to drive trial.
tel: 01204 664 295