AG Barr is targetting adult drinkers with the relaunch of its Barr’s Originals range of cans.
The cans have been redesigned with modern, eye-catching packaging and will be available in four flavours; Cream Soda, Traditional Lemonade, Ginger Beer and orange all made with natural flavours.
“The relaunched range will broaden its appeal by age and gender,” says AG Barr head of marketing Adrian Troy; “targetting the wider adult soft drinks market which is worth £100m”. Troy says that the unusual pack design will draw attention to the fixture.
The launch will be supported by a year round digital support programme.