AG Barr has launched a new limited edition summer variant, Barr Tropicoola.
Available now, the new soft drink comes in both 330ml pricemarked cans at 39p, in case sizes of 24, and 500ml bottles pricemarked at 69p, in case sizes of 12.
The launch will also be supported by digital and consumer activity throughout June.
“Summer is a key sales period and retailers should ensure that their chiller is well stocked with a good range of soft drinks to offer shopper choice,” said Adrian Troy, head of marketing for AG Barr.
“Barr Tropicoola, with its eye-catching, colourful product and packaging, will add something new and exciting to the fixture and drive footfall.”