United Biscuits is aiming to extend its health credentials in 2008 with two extensions to the Go Ahead! brand, an organic launch for Digestives and a wholemeal McVitie's cake range.
This month the company launches Go Ahead! Baked Snaps - baked savoury snacks made with 100% natural flavours and available in salt & vinegar, barbecue and cheese & onion flavour, each with less than 100 calories and 5% fat per pack. The snacks will launch with a half-price deal and will be supported with repeat half-price promotions throughout the year.
Also new under the Go Ahead! banner is a new Wholemeal range in two flavours: strawberry twist fruit bakes and raspberry & cranberry crispy
fruit slices. It launches with a 25% reduced price trial pack. Both launches will be backed by a £3m marketing campaign across the Go Ahead! brand.
Another wholemeal line is McVitie's Cake Company's first branded wholegrain cake. Wholesense is made with wholemeal flour and fruit. The 285g fruit loaves contain no artificial flavours, colours or hydrogenated oils and come in two flavours; cranberry
& wholegrain and apricot & honey wholegrain. The launch will be supported by a targeted consumer campaign and sampling programme.
UBUK is introducing
its first dedicated organic biscuit and cake range, McVitie's Yumbles, available from February. There are four SKUs in
the range: sultana & hazelnut crumblies; choc chip crumblies; oat nibbles and
wheat nibbles.

Product news

? Werther's Original has launched a sugar-free version of its butter candies. With fewer calories than the original variety, the new sugar-free sweets are aimed at both slimmers and diabetics. Werther's Original Sugar Free has a rrp of 95p for a 90g bag, and comes 15 to a case.
? Wyke Farms has added Unsalted Farmhouse Butter to its range of dairy products. The new variant, which hits the shelves this month, has a rrp of £1.25 for a 250g pack, and will benefit
from TV advertising planned for this year.
? Provexis has extended its exclusivity agreement with Unilever to investigate how its patented Fruitflow heart health technology could be applied to Unilever's spreads portfolio. Fruitflow is a natural extract from tomato, which has been shown in human trials to reduce the tendency for aberrant blood clotting typically associated with cardiovascular disease.