UNITED BISCUITS has announced a 50% reduction in the saturated fat content of three of its McVitie’s biscuit brands: Digestives, HobNobs and Rich Tea.
● The reduction is clearly highlighted on packs. The biscuits are already free from artificial flavours, colours and hydrogenated vegetable oil.
● The saturated fat reduction will be promoted to consumers in January via a heavyweight TV campaign.
● AC Nielsen figures reveal that sales of McVitie’s biscuits are up 7% on last year and that the brand is now worth £390m.
TEL 020 8234 5000
● The reduction is clearly highlighted on packs. The biscuits are already free from artificial flavours, colours and hydrogenated vegetable oil.
● The saturated fat reduction will be promoted to consumers in January via a heavyweight TV campaign.
● AC Nielsen figures reveal that sales of McVitie’s biscuits are up 7% on last year and that the brand is now worth £390m.
TEL 020 8234 5000
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