5Gum has relaunched its range and added a new variant.

Glare, which has a blueberry, acai and pomegranate flavour, is available in a seven-stick pack (rrp 57p). The new flavour features the brand’s new look which features a matt finish to stand out on the chewing gum display.

The entire range will be supported by a £4m campaign for 2014 which includes TV advertising.