This year’s National Convenience Show (16-18 April 2018) will shine a light on the latest digital advances, helping convenience retailers engage more with social media in order to increase footfall and sales.

The show’s informative Retailer’s Hub will return for a fourth year, bringing together a selection of the leading suppliers, retailers and industry experts to share their experience, insights and advice.

Alongside will be the Digital Hub, where retailers will learn all they need to know about social media from a trading point of view.

Pete Doyle, founder and CEO of SocialRetail Group, will offer his advice on social media, drawing on his 28 years’ experience in retail with Waitrose, Toys R Us and Marks & Spencer. He will run five 15-minute demos throughout each day, with different sessions suited to each level from beginner to advanced.

The sessions tailored for beginners will cover how to do your own social media health check and how to write more engaging content to encourage customer interaction online. At the intermediate level, sessions will cover how to run ad campaigns on Facebook and Twitter. For those most advanced visitors, the focus will be on how to do social media-checking promotions in your shop.

Another session will explore which social platform is best suited to each business, advising store owners on how to communicate effectively with their customers through social media.

The Digital Hub is a space created for intimate workshops so attendees can ask questions specific to their needs and receive the bespoke advice that is most helpful. IPads will be provided within the hub so less savvy retailers can get online, make accounts and start practising straight away.

Dan Eversfield from the National Convenience Show said: “It’s a time of huge change in the retail space and 2018’s National Convenience Show is designed to help retailers keep up with the digital side of retail, as well as exposing them to all the latest products, services and technologies – all designed to contribute to their bottom line and keep the convenience sector strong.”

Based in Birmingham NEC, the National Convenience Show is co-located with four other events – The Ingredients Show, Foodex, the Farm Shop & Deli Show and Food & Drink Expo. Together they will bring together 1,500-plus suppliers from across the whole food and drink supply chain.

To register for free, receiving entry to all co-located shows, visit: