Exhibitors at the National Convenience Show will be able to offer visitors exclusive deals at the event after organiser William Reed signed a partnership with Valassis, the UK’s largest coupon and voucher services provider.

The availability of deals further improves the offer available to retailers at NCS, adding to the networking opportunities with key suppliers and wholesalers from the industry.

These offers will be available to collect from the relevant suppliers at the show.

William Reed, which also publishes C-Store and The Grocer believes the partnership will attract more exhibitors and visitors to the show, and improve William Reed’s position as the market leader for independent trade shows.

Andrew Reed, a divisional MD at WR, said: “Alongside our continued relationship with the ACS, this partnership with Valassis highlights our committed support to the convenience and small-format sector. This not only offers retailers exclusive access to deals relevant to their specific wholesaler, but also facilitates cooperation across the market.

“Furthermore, this expansion remains in line with our goal to create the definitive independent show for the independent retail market.”

Costcutter and Simply Fresh retailer Chaz Chahal said: ‘’As the industry is currently experiencing a huge period of consolidation it’s more important than ever to get some impartial advice from industry experts, suppliers and other retailers.

“With NCS also introducing the opportunity for exhibitors to offer special deals to visitors through their specific wholesaler it also gives us a better chance to compete in a changing market. That’s why I’ll be attending NCS 2018 and would encourage other retailers to do likewise.’’

Al Gunn, sales director at Boost, said: “As a brand totally focussed on the Independent Channel we see the new style NCS as one of the must attend events in this year’s calendar for both Independent retailers and key suppliers. A key part of our strategy in 2018 is to ensure we’re getting closer to our customers and NCS is the perfect platform to help us do this.

“2018 is a big year for Boost and NCS provides us with a great opportunity to communicate our NPD and activity plans face-2-face with customers and also understand more about we can be doing to support them to drive sales and improve their profit … good times!”

To register for free, visit www.nationalconvenienceshow.co.uk