Morrisons has just kicked off a series of roadshows to help franchise retailers gain a greater understanding of its business, its heritage and its connection with British farming.
The roadshows aim to broaden Morrisons franchise retailer’s knowledge of Morrisons heritage, its 125+ years of shopkeeping expertise and links to British farming thanks to its strategic partnership with Myton Food Group.
Myton Food Group has 18 processing sites across the UK, resulting in Morrisons proudly being British farming’s single biggest direct customer.
On Wednesday last week (26 November), Morrisons invited its franchise customers to visit Myton Food Group Flower World in Derby (above) where its fresh flowers and bouquets are produced. Guests were able to tour the site and see the extensive Christmas flower range being prepared.
The next roadshow is set for the beginning of March at the Chippendale site - the egg-grading facility - and also at the Flaxby site, a fresh produce packing facility for carrots and potatoes. Invitations will be sent to customers early in the new year.
All the roadshows will take place over two days - with one dedicated to existing franchise retailers and one for new prospects that want to find out more about the Morrisons Daily model and the franchise proposition.
Katharine Challinor, head of retail for franchise at Morrisons, said: “We’re really excited to kick off the series of roadshows for our retail franchisees, and also any new prospects interested in finding out more about our Morrisons Daily model.”
Morrisons also recently launched a new More Card promotion available exclusively to More Card customers shopping in franchise stores.
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