Morrisons has opened a new Morrisons Daily store in Virginia Quay, London.
The 4,100 sq.ft. store is located in a busy part of London, surrounded by residential properties and a strong student population, with high commuter footfall from the nearby Docklands Light Railway station.
Run by Ashit and Hitesh Patel, along with their executive manager Sivakumar, they decided to convert the store into a Morrisons Daily to “take the business to the next level with the backing of a nationally recognised brand”.
Commenting on the opening, head of wholesale strategic projects and acquisitions at Morrisons, Victoria Lockie, said: “We’re delighted to expand our presence in London with the opening of the Virginia Quay store and to welcome new partners to the Morrisons Daily family.
“The store showcases the breadth and depth of our own brand range and is a great example of how our franchise model supports independent retailers while bringing local customers even more of the great value, range and quality Morrisons is known for. The team have worked incredibly hard to ensure that the needs of their customers are met, enabling them to enjoy their local community store.”
Executive manager of Morrisons Daily Virginia Quay, Sivakumar S. Pandian, added: “Our store has always played an important role in serving the local community and we’re excited to take it to the next stage as a Morrisons Daily. Partnering with such a well-known brand means we can offer our customers more choice and value, while continuing to provide the convenient service they rely on us for every day.”
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