Craft, who has been in food and drink retailing for about 20 years, joins Musgrave Budgens Londis (MBL) from the Compass Group, where he was managing director of amigo/Whistlestop.
Craft will head up the team responsible for improving standards in stores.
MBL managing director Mike Taylor said: “This appointment represents a significant strengthening of our team and will play a vital role in MBL’s development as the number one supporter of independents.”
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