Bestway is helping retailers capitalise on the appetite among consumers for authentic, exotic food with the launch of world food departments across 12 depots in its estate.

The launch of the 12 hubs offers retailers a wide range of products from seven key regions; the Caribbean, Europe, Mediterranean, Africa, Middle East, South Asia and the Far East.

The project, which has taken 12 months to implement due to a full range review and sourcing, now sees branded ‘Wold Foods’ aisles installed in 10 Bestway and two Batleys depots with products grouped and clearly signposted by area of origin rather than product category.

Umar Sheikh, category controller for World Foods, said: “World Foods is a great category to get into for retailers. Firstly, it’s great for margins, consumers are willing to pay a premium for authenticity and as a relatively new category there is no preconceived idea about price in the mind of the customer. That’s not to say you ‘insult-price’ but it does offer scope for increased margin.

“Secondly, a good fixture will bring more customers into your store who in turn will buy other products increasing profitability. Thirdly, retailers don’t have to go to the ends of the earth wasting time and money searching out specialist wholesalers – products are available all under one roof from their local Bestway or Batleys when doing their usual shop.”