Newsagents have offered a cautious welcome to the 10p price rise on The Sun on Sunday.

The cover price of the Sunday red top will rise to 70p across the UK from this Sunday, with retailer margins remaining at 22.0%. This means retailers will now receive 15.4p compared to 13.2p.

National Federation of Retail Newsagents (NFRN) president Colin Fletcher said: “Ever so slowly the price of this Sunday red top is creeping up to a more acceptable level, but it is still well below that of its predecessor, the News of the World, and of its nearest rivals, which only last week increased their cover prices to more than £1.

“We are, however, pleased to see that along with the cover price rise, retail margins will increase pro-rata.”

Lizzie Unsworth, head of independents and new routes, News UK, said: “The new price of The Sun on Sunday will deliver significant incremental sales value and margin into retail. The price change will also enable News UK to continue to invest in its titles to deliver excellent content and secure their long term future.”