Potted fruit brand, Nature’s Finest has launched a digitally led campaign in the hope to find ‘Britain’s Most Fruitful Family’.
The brand’s mission is to discover and champion families who, despite the odds of modern day distractions, use simple solutions or life hacks to ensure time is spent together.
The campaign will run from 24th October until 28th November, led on Facebook and supported by additional social channels and media outreach. The brand hopes to reach upwards of 50,000 people over the course of the month, with the winner receiving £1000 worth of supermarket vouchers, plus a year’s supply of Nature’s Finest fruit.
The inspiration for the campaign stems from the brands ethos of providing consumers with the ‘finest fruit made easy’.
Georgina Edmonds, marketing manager of Nature’s Finest said “We pride ourselves in providing consumers with a product that is easy, convenient and only in juice with no added sugar, and we wanted to mirror this in our digital campaign. By encouraging people to share their life hacks we hope more and more families will be able to spend valuable time together and embrace a fruitful lifestyle.”