More than half of UK consumers (54%) believe there is not enough locally produced food available in the store where they regularly shop, according to a new report by market analysts Mintel.
The research also found 41% want manufacturers and stores to provide more details about food miles on the products they sell, and that one in five people already try to avoid products with high food miles by looking at where the products are grown.
Senior retail analyst at Mintel Neil Mason said: "Food miles are now high on the consumer agenda. People are becoming increasingly aware of just how far their food has had to travel."