Yollies are set to appear on kids TV channels, cinema, digital and video on demand, as part of its partnership with Sony Pictures Animation’s upcoming film The Emoji Movie.

Driving interest in the category and for the Yollies brand, the TV campaign will encourage families to, ‘Express Your Selfie’ for the chance to win prizes as part of an on-pack promotion across Yollies, Cheestrings and Scoffies.

The creative begins with the image of a mobile phone which zooms into ‘Textopolis’, the home of the Emojis, and a moving billboard. This shows kids and their parents that The Emoji Movie props will be available in every pack, on top of the chance to win additional prizes. All entries are submitted into a daily prize draw to be in with a chance of winning The Emoji Movie merchandise including lunch boxes and stationery sets.

To enter, shoppers must create their best Emoji expression, drawing or selfie using their favourite prop and upload the photo or drawing online to: www.cheestrings.net/emoji and www.yollies.co.uk/emoji

The new creative will be aired for seven weeks from August 1.

Victoria Southern, GB marketing director at Kerry Foods, said: “Yollies is already an incredibly popular brand and growing at an exceptional rate since launch three years ago. The new TV creative, which showcases the partnership with The Emoji Movie, is perfect for the fun-filled kids’ yoghurt brand. We are delighted with the latest fun and quirky campaign which is in keeping with the movie, but also drives awareness and stimulates demand for Yollies, driving sales for retailers as well as incremental growth for the category.”