Kerry Foods has launched a new on-pack promotion across its Attack A Snack portfolio, offering consumers half price entry to Merlin attractions such as Chessington World of Adventures Resort, The Dungeons and Madame Tussauds.
The range is also being extended with a limited edition Pepperoni variant. The new pizza-based variant, Pepperoni ‘N’ Cheese with Tomato Ketchup is targeted at tweens - aged 10 to 14 - who want to explore new more ’grown up’ flavours.
Steph Scott, assistant brand manager at Kerry Foods, said: “With the continued success of our core range and the previous popularity of our limited edition variants we wanted to help retailers further tap into this opportunity with an extremely popular dish that we expect to appeal to tweens.
“Across the rest of our range, our on pack promotion with the Merlin attractions strengthens the message behind the brand of individuality and independence by providing added value to tweens which encourages them to have a great experience at one of the Merlin attractions.”
Attack A Snak Pepperoni ‘N’ Cheese with Tomato Ketchup is available to independent retailers now (rsp £1.50). The Merlin on-pack promotion is also available until the end of June.