Frederick’s Dairies has partnered up with Britvic having secured a 10-year ‘super licence’ which will see a selection of soft drinks brands enter the ice cream market. The firm is launching an R Whites lemonade lolly, retailing at £1, or £2.29 for a three-pack. Robinson’s Fruit Shoot will also make the transition into ice lolly format, rrp £1.
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