Beechdean Ice Cream Group has launched a Teenage Mutant Ninja Turtles X-Treme Ice Lolly. The 65ml lolly comprises chocolate ice cream coated with a lime flavoured shell and has an rrp of 70p. The launch coincides with the highly anticipated release of the blockbuster film release later this year.
Managing director Andrew Howard said: “We are extremely excited about the launch of this new licensed product which is set to have broad generational appeal and category stand out. We absolutely pride ourselves on driving category innovation through consumer demand and this new product is no exception.”
The new product will be supported by a significant marketing campaign beginning next month as part of Beechdean’s on-going investment in its brands.