Mars Ice Cream has released a limited edition Twix ice cream bar pricemarked at 99p.

The chocolate-coated biscuit and caramel ice cream bars are available in both ‘Right Twix’ and ‘Left Twix’ packaging to support the brand’s £5m TV campaign, which encourages consumers to ‘pick a side’.

“Mars Ice Cream offers best-selling consumer favourites in a variety of formats, building on the heritage of Mars confectionery brands,” said senior brand manager James Hay. “We are dedicated to supporting retailers and to growing the ice cream category through innovation and NPD. We are very excited about our plans for 2014 and are particularly pleased with the launch of the Twix 99p Single. As the year continues we are confident of continued significant sales growth.”