Ben & Jerry’s has released its Peanut Butter Cup flavour in a 150ml format and introduced a new All Or Nut-ting variant to its Core range.
The 150ml Peanut Butter Cup tub aims to tap into the growing snacking occasion, which has seen strong growth in recent years.
“Snacking presents a real opportunity for retailers to unlock sales in the Ice Cream category, with the Snacking market enjoying growth of 14% last year,” said Ben & Jerry’s brand manager Alessandra Salvo. “By offering Peanut Butter Cup – a flavour which has already proved itself to be immensely popular – in a smaller format, we’re helping retailers to capitalise on the opportunity that snacking presents.”
Ben & Jerry’s Peanut Butter Cup 150ml (rrp: £1.68) will join the existing 150ml Classics range which includes: Cookie Dough, Caramel Chew Chew and Chocolate Fudge Brownie.
The new flavour will be packaged in line with the rest of the range, featuring Ben & Jerry’s mascot, Woody the Cow, the brand’s signature blue sky and a colourful pack design showcasing the key ingredient – peanut butter cups. Each case contains 12 x 150ml tubs.
The firm is also adding to its Ben & Jerry’s Core range with new All Or Nut-ting, which contains a core of chocolate and hazelnut sauce surrounded by chocolate and hazelnut ice cream. Priced at £4.99, the 500ml product comes in cases of eight.
The Core range, which launched in March 2012, generated sales of over £18.5m in 2013.
“By launching a brand new variant in 2014 we’re looking to drive even more value into the £172m Luxury Dessert Ice Cream market by enticing our existing fans to expand their ice cream portfolio to include a new flavour, while attracting fans of nut-flavoured ice cream to trade up into Ben & Jerry’s,” said Salvo. “We’re confident our new All or Nut-ting Core will create further interest in the Luxury Ice Cream market, driving sales for retailers.”
The packaging format of Ben & Jerry’s Core All or Nut-ting boasts a higher-end, premium design that gives a glimpse of what’s inside the tub and highlights the ‘core’. The packaging will help consumers quickly establish the flavour and content, whilst emphasising the product’s unique point of difference.