Available from March, Cornetto has a series of new launches targetting different consumer groups.
For men with a big appetite, the 160ml Choc ‘n’ Ball is set to become the ‘ultimate manly ice cream’, claims Unilever. By catering specifically for male consumers seeking a substantial snack offering, the ice cream is launching exclusively into the out of home channel to tap into the 14% growth seen in the snacking market in the latest 12 months. The product retails at £1.75 and is a combination of ice cream, vanilla and milk chocolate pieces covered in milk chocolate and almond slivers with a crispy waffle cone.
Within Cornetto’s 90ml range this year, Cornetto classico and strawberry will carry a £1 pricemark on pack. The lower price will align them with the cost of other confectionery snacks and drive penetration in the ice cream category by offering consumers a lower price point.
And at the luxury end of the market, a new cheesecake glory flavour is joining Vanilla Shake in the Cornetto Premium range. Set to appeal to the growing number of consumers who consider ice cream a snack and Cornetto’s target audience of 16-25 year olds, Cornetto Premium taps into the success of handheld multipacks which grew by 11% in 2013. Cheesecake glory will be available in an impulse format with an rrp of £1.50, and a pack of four retails at £2.49.