Confectioner Galaxy as announced it’s strengthening its More to Share portfolio with the launch of two new bakery-inspired flavours - Millionaire Crumble and Cinnamon Swirl, combining the signature smooth chocolate with two popular and familiar flavour profiles.
Rather than choosing between the two on-trend flavours, the brand has launched both, giving consumers a delicious dilemma while offering retailers a new way to encourage engagement at their confectionery fixture.
Romi Mackiewicz, brand director at Galaxy, said: “Small moments of indulgence can make all the difference, and familiar bakery flavours have a unique way of bringing comfort. We wanted to capture those much-loved tastes through our signature smooth chocolate, creating two new flavours that offer a fresh twist for loyal fans while inviting new consumers to experience Galaxy.
“Whether shoppers are tempted by the rich caramel notes of Millionaire Crumble or the warming sweetness of Cinnamon Swirl, the NPD gives retailers a new way to encourage shoppers to engage with the category.”
The two new flavours will continue to roll out nationwide throughout Autumn 2026. The 160g blocks carry RRPs of £3.25.
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