They will be easier to use, brighter coloured and, more importantly, a different size. They will be lengthened by about 25mm to be same length as the Euro Millions payslips. He adds that he got his wallets by smiling nicely at the cigarette sales reps, to which his Camelot rep said “That’s where most people get hold of them.”
Far more surprising was an email I received from a representative of the printer of this magazine, Wyndeham Press Group. Andrew Keighley wrote to suggest that the group might have an automated answer to this plastic wallet problem, whereby stores can create their own design, add dynamic text, drop in a logo and place the order online. Andrew intends to ask Camelot to subsidise some of the initial start-up costs so that retailers can get them cheaply. Come on Camelot – this sounds like a good cause.