Consumers looking for an alternative to chocolate may be enticed by Haribo’s festive goodies.

The firm has welcomed Puck Penguin and Pip Polar Bear to its gifting range, as well as a new advent calendar, which comprises sweets from around the world. 

Pip Polar Bear (rrp £2) is packed with polar bear and paw-shaped, jelly pieces in Z!ng raspberry and Z!ng blackcurrant flavours, while Puck Penguin (rrp £2) contains jelly and foam sweets in peach & vanilla, blackcurrant & vanilla, and strawberry & vanilla flavours.

The Haribo advent calendar (300g, rrp £5) features Maoam Bloxx and Pinballs alongside Tropifrutti and Goldbears. Themed gums and jellies include Winterland and Merry Christmas Mix.

The company is also bringing back some of its most popular seasonal lines. Starmixmas returns to shelf featuring an apple strudel Bottle, a cherry trifle Heart, gingerbread Bears, a cherry crumble Ring and eggnog Eggs. Giant Trees, which deliver the taste and texture of Giant Strawbs and are suitable for vegetarians, also return in 70g and 190g bags.

Haribo Christmas gifts also include Starmix and Giant Strawbs dorothy boxes; Sweet Medley which brings together favourites including Starmix, Tangfastics, Supermix, Giant Strawbs, Jelly Beans, Jelly Babies Double Trouble; and the Haribo Selection Box.

Claire James, trade marketing manager at Haribo said: “As the UK’s leading sweets manufacturer, shoppers and retailers expect us to surprise and delight them, delivering a little twist on our favourites to offer something different at Christmas. These new additions do just that!

“Our Haribo advent calendar is ideal for those that cannot eat or simply do not want chocolate and also for fans of the brand who would like to try our seasonal selections and popular international products.

“As number one in the market and a brand that is loved and trusted, we know that Haribo is a popular choice. This was reinforced by our own seasonal research, which highlighted that Haribo had a high level of appeal at Christmas [Research 1 Brand Potential – Haribo January 2019].”