Haribo is offering treats to give as an alternative to chocolate this Easter.
Claire Caley, seasonal brand manager at Haribo UK, said: “When it comes to Easter it’s not all about chocolate. Sweets also have an important role to play, adding much-needed variety into the seasonal aisle through pack sizes, flavours, textures and fun.
“With sales of total Easter confectionery worth over £338m (IRI: 12 w.e. 27.03.16), the seasonal aisle is a key destination for shoppers. Here Haribo treats have become a safe choice for those looking for a change from chocolate.”
For Easter Hunting, where wrapped portions are important, Haribo has launched its Easter Hunt (200g multipack that features 11 mini bags and a 400g pack that includes 22 mini bags) which contains Easter themed shapes, including bunny, lamb and chick shaped jellies.
Also returning this year is the Haribo’s Chick ‘n’ Mix gift box - a gift box filled with bunny and lamb shaped jellies, tangy chicks, Starmix Eggs and flower shaped marshmallows.
Springtime Friends is a pack of sheep, bunny and chick shaped jellies, available in 220g bags price marked at £1.
Jelly Bunnies features bunny shaped pieces with a Jelly babies texture (160g bag).
Fizzy Farm Animals are animal shaped treats with Tangfastics original sour mix recipe (220g).