Bestway Easter Campaign in depot (1)

Buzz About The Sweetest Deals is the theme for Bestway’s Easter 2026 campaign.

Bestway Wholesale has unveiled its Easter 2026 national activation, Buzz About the Sweetest Deals.

The large-scale omnichannel campaign has been designed to help independent retailers maximise sales during one of the most critical trading periods of the year.

Now running across over 60 depots nationwide until 26 March 2026, it brings together compelling in-depot theatre, strong digital support and over 200 high impact and competitive spring deals and offers to “drive footfall, engagement and commercial return at Easter,” Bestway said.

Building on strong engagement last year, with 200,000+ visitors in depot during the Easter trading period and a digital platform that generated over a million website visits, Bestway is returning with a coordinated strategy “designed to maximise visibility, participation and commercial impact.”

For 2026, Bestway is “prioritising focused investment and measurable return, ensuring its seasonal activation delivers tangible value for both supplier partners and independent retailers,” it said.

Retailers will be greeted by seasonal theatre across depots, with high-impact, branded Easter beehive installations taking centre stage. Honeycomb pallet displays, stacked with leading brands and compelling promotions, will create a clear focal point for standout deals up to 50% POR as well as product launches at competitive prices. 

Kenton Burchell, group trading director at Bestway Wholesale, said: “Easter is a crucial trading moment for independent retailers and at Bestway we’re committed to ensuring they are fully equipped to capitalise on every sales opportunity.

“Our 2026 activation builds on the strong engagement we saw last year and is designed to give retailers clear, structured support during a key seasonal window with competitive pricing, compelling promotional mechanics with 50%+ POR on key lines across categories and structured sales drivers for retailers during this critical trading window.”

 

You can now secure your tickets to the Convenience Awards 2026!

Join us on 11 March in Liverpool to celebrate the entire convenience community.

See this year’s finalists and book your seat here.

 

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