Haribo’s Easter Range is leaping back onto shelves with a new look and a new treat.
Offering a tasty alternative to traditional chocolate eggs and building upon the popularity of sugar confectionery treats at Easter, Haribo is delivering a selection of fun and themed sweets that are perfect for gifting, sharing and Easter hunting.
New for 2018 is Haribo Bunny ‘n’ Friends, a gift that contains cute bunny, sheep and chick shaped sweets all wrapped up in a bunny shaped box. This latest addition to Haribo’s Easter gifting follows the success of Chick ‘n’ Mix which is filled with tangy chicks, Starmix’s favourite Egg and pink and white squishy mini marshmallows.
Catering for sharing this Easter is shopper favourite Haribo Spring Time Friends and Jelly Bunnies, which features the popular texture found in jelly babies. Farm Animals Z!ng, previously Fizzy Farm Animals, is also heading back into store with its Tangfastics original sour mix recipe.
Claire Caley, seasonal brand manager at Haribo UK, said: “Sweets play a crucial role at Easter, not just offering an alternative to traditional chocolate but providing the variety and formats that are fit for purpose – whether that’s treats for gifting, sharing or Easter hunting.”
Haribo Easter Hunt is also back. This multi-pack comes in two convenient, pre-portioned formats containing either 11 or 22 mini bags. Each is packed with gums and jellies in bunny, chick and lamb shaped pieces.