Booker has launched its biggest ever value campaign to help independent retailers profit in the New Year.

The 40% POR promotion covers a host of big brands including Coca-Cola, Pepsi and Heinz Beans.

All key categories are included, from chilled to grocery through to frozen, laundry and alcohol.

“January is always a time of cutting back for shoppers, so we are pleased to able to help our customers during this tough time,” said Booker’s retail sales director Steve Fox.

The promotion runs until 21 January.