All Birds Eye articles
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Promotional FeatureHow the frozen aisle can help boost your sales in 2024
Offering value to shoppers and spearheading the ‘fakeaway’ trend, the frozen category is continuing to grow. Find out why convenience retailers should look to their frozen aisle to drive sales in 2024.
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Product NewsOlympic promotion launched by Birds Eye Green Cusine
Birds Eye Green Cuisine has launched a new on-pack promotion offering daily family sports prizes up for grabs, as part of its partnership with Team GB ahead of the Paris 2024 Olympic Games
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Product NewsBirds Eye and *shopt unveil retailer competition
Birds Eye has partnered with *shopt to give 10 independent stores the chance to win prizes
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Products In DepthSix things you need to know about Frozen Food
Frozen is coming to the fore as shoppers feel the cost-of-living chill
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Product NewsBirds Eye revamps Green Cuisine Meat-Free Sausages
It is shifting the product to a Meat-Free Cumberland-Style Sausage
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Products In DepthEight things you need to know about Healthier Snacking
As HFSS snacks take a bow it’s all change for 2022
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Products In DepthTen things you need to know about Vegan & Plant-Based products
Find out which categories you can beef up with plant-based to tap into this growing area
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Features and analysisPremier store donates £3,000 thanks to Birds Eye retailer competition
Premier Gunnislake donated the £3,000 prize fund to local community causes.
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Promotional FeatureHow frozen can help you win Christmas dinner
With the festive season approaching, consumers will be looking to maximise the time they spend with family and friends, and the convenience and ease offered by the frozen category can free up their time even more, says Birds Eye.
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Products In DepthSix things you need to know about frozen
Maximise your frozen assets from posh ready meals to pizza and chips.
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Product NewsBirds Eye looks to change consumers' frozen fish perceptions
Birds Eye is launching a new marketing campaign that will look to change perceptions towards frozen fish.
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Product NewsBirds Eye launches retailer charity competition
Birds Eye is giving one independent retailer the chance to win a prize fund worth £3,000 to donate to their local community.
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Product NewsBirds Eye magics up new chicken range marketing campaign
Birds Eye has launched a new marketing campaign for its chicken range.
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Product NewsBirds Eye unveils recyclable packaging on vegetable range
Birds Eye is to introduce recyclable packaging on its Natural Vegetable products.
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Products In DepthFive things you need to know about quick and easy dinners
As kids go back to school and consumers return to work, quick and convenient meals will be a key sales driver. C-Store looks at how to maximise the opportunity.