Goodfella’s has unveiled its new marketing campaign, part of a wider brand refresh.
The campaign marks a complete brand reset for Goodfella’s, with a focus on togetherness, family, and the joy of midweek meals - replacing the ‘Made with Respect’ platform introduced in 2019. The new campaign creative reveals what happens when a single bite of a Goodfella’s pizza is so delicious that you instinctively shout “Goooood!”
This comes as Goodfella’s recognises the growing opportunity to celebrate pizzas as a midweek meal and believes its commitment to quality – such as using freshly-made individual dough balls, baking their pizzas on authentic Italian stone, and daily-made signature sauce to create specific ranges.
The campaign is led by a 30” and 20” TV commercial supported across BVOD, PVOD, OOH, Twitch, radio, PR, social media, in-game advertising as well as a gaming partnership with e-sports team GIANTX.
Marketing director at Birds Eye, Mike Sowerby, said: “The frozen pizza category is growing in popularity, particularly as a midweek meal. As consumers look for pizzeria quality options, we want to remind them of the consistently great taste of Goodfella’s, which delivers good, honest, tasty food to satisfy the whole family. Whether you’re a meat-lover, vegetarian, or gluten-free, there’s something for everyone in our non-HFSS compliant frozen pizza range. With our new brand identity, fantastic campaign and enhanced recipes across our Stonebaked Thin range, it’s an exciting time for the brand that we’re confident will firmly establish Goodfella’s as a leader in the category.”
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