All Barr Soft Drinks articles – Page 3
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Product NewsBarr releases Irn-Bru Xtra Tropical and Ice Cream flavour drinks
The firm claims flavour innovation brought around £10m to the total category during the summer months
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Product NewsBarr unveils convenience exclusive PMP Rubicon Rose Lemonade
The sparkling drink is made with real fruit juice
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Product NewsBoost Drinks acquired by AG Barr
AG Barr has acquired the energy drinks supplier in a deal that could be worth up to £32m
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Product NewsBarr Family Range soft drinks get a new look
The packaging on the Barr Family Range will roll out from next month
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Product NewsRubicon Raw named official energy drink of GB Snowport
Rubicon RAW will be sponsoring British world class skiers and snowboarders
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Products In Depth10 things you need to know about Sports & Energy Drinks
How hot is the sports and energy drinks sector right now and how is it changing?
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Product NewsRubicon Raw sponsors Boardmasters as part of £2m campaign
The energy drink has sold over 11 million cans since launch
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Product NewsBarr unveils new Rubicon campaign
The ‘Made of Different Stuff’ campaign features broadcast on demand, out of home, social and digital advertising, sampling and shopper marketing activity
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Product NewsProduct showcase: HFSS-compliant soft drinks
Unsure about which soft drinks are compliant with HFSS legislation? We round-up some of the most recent launches in the category
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Product NewsBarr Soft Drinks brings back Rubicon Mango Month
The initiative will include competitions, promotions and in-depot activation
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Products In DepthSix things you need to know about Carbonated Soft Drinks
With sugar content a key consumer focus, HFSS could see zero become hero
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Product NewsBarr Soft Drinks releases Rubicon Raw Apple & Guava flavour
The new variant is the fourth addition to the energy drink range
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Product NewsRubicon Spring reveals slim can format
Barr Soft Drinks has launched two flavours in 330ml sleek cans
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Product NewsBarr Soft Drinks injects £6m into Irn-Bru
The firm is releasing three new adverts to boost the brand
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Products In DepthEight things you need to know about Soft Drinks
Get the lowdown on water, squash and milk drinks
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Product NewsBarr Soft Drinks launches Irn-Bru Celebrate The Footy packs
The football themed cans and bottles are expected to boost summer sales.
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Product NewsRubicon launches two new flavours
Rubicon is to expand its range with the launch of two new fruity flavours.
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Product NewsVIDEO: Rubicon Raw Energy drink in focus
C-Store’s Sarah Britton looks at the key features of Barr Soft Drinks’ latest launch and talks about its positioning within the marketplace. Read the full product story here
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Product NewsBarr goes ‘natural’ with Rubicon Raw big can energy drink
The firm expects the brand to attract younger drinkers to the market.
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