Rubicon Mango Month is returning for 2022 with a host of competitions, promotions and in-depot activation across wholesale, cash and carry and impulse channels.
Celebrating the fresh Alphonso mango harvest hitting the shores of the UK, coinciding with mango festivals to mark their arrival, Rubicon will be helping cash and carries and wholesalers to drive awareness and uplift during this peak sales period.
Throughout May, Rubicon will be implementing eye-catching POS displays, offering exciting giveaways, running in-depot events such as trade sampling days and much more.
Barr Soft Drinks claims that Rubicon is one of the fastest growing soft drinks brands, +43% in the last year (IRI Total Market 52 w/e 19.3.22 Value Sales Total Rubicon (Stills, Sparkling, Spring, RAW)), with successful launches of Rubicon Spring and Rubicon Raw more recently, contributing to this strong performance.
Adrian Troy, marketing director at Barr Soft Drinks, says: “Rubicon continues to be the UK’s No. 1 Exotic Juice drink brand [IRI Total Market 52 w/e 29.11.20 Exotic flavour fruit drinks] and 3.6 million households buy Rubicon Mango every year (IRI Total Market 52 w/e 19.3.22 Value Sales Total Rubicon (Stills, Sparkling, Spring, RAW)), which is known for its distinctive sweet flavour and scent thanks to the superior Alphonso mangoes we use. We’re encouraging wholesalers and retailers to stock up on Rubicon Mango in all pack formats and make the most of our in-depot and in-store activation tools.”