Barr Rebrand Press Image

Barr Soft Drinks is relaunching its Barr Family Range with new branding.

The new packaging will be rolling out from December across all 500ml & 2L PET, 750ml glass and 330ml can formats, including multipacks, and has been redesigned to engage shoppers and enhance on-shelf impact. The relaunch will include a full suite of new look POS, which will be available from early 2023.

Adrian Troy, marketing director at Barr Soft Drinks says: “Barr has a longstanding, loyal customer base, not just in Scotland, but increasingly so across the rest of the UK. This new look will refresh the brand and draw in even more shoppers, particularly from the younger generation who are looking for a fun and fruity entry into the category and already love our Drink Now ranges.”

The Barr brand is currently worth £55m (IRI) and Troy believes that consumers will remain loyal to the brand, even during the recession. “We know that more shoppers are switching to private label across many other categories, but flavoured carbonates are not seeing this change in behaviour, as shoppers continue to choose their favourite brands,” he says. “We are confident that retailers can drive incremental soft drinks sales by stocking the full Barr range in a variety of formats.”