Rubicon Spring cans JPEG

From March, Rubicon Spring Black Cherry Raspberry and Orange Mango variants will be available in a 330ml single (rrp £1.29) and 4-pack (rrp £3.49) sleek can format.

“Taste remains the number one reason for shoppers to choose a soft drink, but drinking occasions are changing,” says Adrian Troy, marketing director at Barr Soft Drinks. “With more than 2 billion ‘’healthy lunch’’ occasions now enjoyed at home [Kantar, Consumer Insight 2021], customers are increasingly looking for new and exciting flavours and formats to try, so a variety of formats is key.”

He claims that sleek 330ml cans are a format that’s growing in popularity across categories, up +40% since 2019 (IRI Marketplace,Volume Change, 330ml Multipacks, 2019 - 2021, Total Market). 

Rubicon Spring has brought in more than 600,000 shoppers to the brand since March 2020, with £4m growth in the last year (Kantar, Value Sales 52 w/e 30th Oct 2021, Total Grocery), states the firm, adding that the sub-brand is seven times bigger than the next biggest brand (IRI Marketplace, Value Sales, MAT to 30/10/21, Total Market).