All Barr Soft Drinks articles – Page 2
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Product NewsRubicon RAW celebrates continued partnership with Boardmasters festival
Rubicon RAW is celebrating its third year as the exclusive energy partner of Boardmasters, with the launch of a new on-pack promotion and biggest-ever support plan
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Product NewsRubicon Spring extends fruity flavour range
The new variant will be available from 1 April 2024
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Product NewsTwo new flavours added to Irn-Bru XTRA range
Irn-Bru XTRA Raspberry Ripple and Wild Berry Slush will both be available from 18 March
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Product NewsRubicon Raw launches winter on-pack promotion
Rubicon Raw has announced an on-pack promotion offering the chance to win ‘The Ultimate Snowsport Experience’
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Product NewsBarr brings Pwr-Bru big can energy drink to Scotland
The launch will be supported by a £3m investment
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Features and analysisUnite warns of Irn-Bru supply shortages as strike dates confirmed
HGV1 drivers at A. G. Barr are taking industrial action over pay
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Products In DepthSeven things you need to know about Sports & Energy Drinks
From all-natural drinks to performance boosters, energy drinks are packing a punch
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Products In DepthEight things you need to know about water, juice and milk drinks
Find out which soft drinks segments are awash with opportunity this summer
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Product NewsBarr Soft Drinks invests £4m in Rubicon
Barr Soft Drinks has announced a £4m investment in Rubicon, including a new campaign
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Product NewsBarr releases Irn-Bru Xtra Tropical and Ice Cream flavour drinks
The firm claims flavour innovation brought around £10m to the total category during the summer months
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Product NewsBarr unveils convenience exclusive PMP Rubicon Rose Lemonade
The sparkling drink is made with real fruit juice
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Product NewsBoost Drinks acquired by AG Barr
AG Barr has acquired the energy drinks supplier in a deal that could be worth up to £32m
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Product NewsBarr Family Range soft drinks get a new look
The packaging on the Barr Family Range will roll out from next month
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Product NewsRubicon Raw named official energy drink of GB Snowport
Rubicon RAW will be sponsoring British world class skiers and snowboarders
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Products In Depth10 things you need to know about Sports & Energy Drinks
How hot is the sports and energy drinks sector right now and how is it changing?
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Product NewsRubicon Raw sponsors Boardmasters as part of £2m campaign
The energy drink has sold over 11 million cans since launch
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Product NewsBarr unveils new Rubicon campaign
The ‘Made of Different Stuff’ campaign features broadcast on demand, out of home, social and digital advertising, sampling and shopper marketing activity
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Product NewsProduct showcase: HFSS-compliant soft drinks
Unsure about which soft drinks are compliant with HFSS legislation? We round-up some of the most recent launches in the category
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Product NewsBarr Soft Drinks brings back Rubicon Mango Month
The initiative will include competitions, promotions and in-depot activation
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