SHS Drinks is making WKD 70cl bottles available in pricemarked packs.
Following the success of the pricemarked four-packs, WKD Blue, Iron Brew and Green 70cl bottles are available in £2.99 flashed packs. The pricemarked packs are only available in the convenience channel and will feature neck labels highlighting the price for added standout. The WKD Blue PMP packs also contain a POS kit for the limited edition Brazilian variant and a £1 off coupon.
WKD marketing director Debs Carter says: “With PMPs, the price is clearly displayed on the pack, providing consumers with the reassurance that they are buying at an appropriate price.”