SHS Drinks has added to the burgeoning spirit beer category with the launch of Cuvana and Dead Crow.

Dead Crow is a 5.5% bourbon-flavoured premium beer, drawing inspiration from imagery associated with the pioneers of America, the cornfields of Kentucky and the unusual town names of the Wild West.

Cuvana – also 5.5% ABV – combines beer with sweet-tasting light rum and a hint of lime, taking its cue from Latin American and Cuban culture.

Aimed at 18 to 25-year-olds, brand awareness will be driven through a combination of social media, sampling and presence at music festivals. Free POS will be available for retailers.

tel: 0800 917 3450

rrp: £5.49 for 330ml 4 packs