The Eristoff vodka brand has introduced a pricemarked pack for its Eristoff Original 70cl bottle exclusively for the convenience channel. Available at £11.49, Eristoff aims to set itself apart from other vodka brands on shelf, targeting men in their twenties who are looking to buy a premium brand that reflects their own lifestyle. A recent study by HIM research and consulting shows that 71% of consumers are more likely to buy pricemarked packs.

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