Peach flavoured spirit, Archers, has announced that a limited lip gloss is to be gifted with each bottle of its drink purchased from selected retailers this summer.
Created in partnership with an UK cosmetics company, Amelia Knight, the limited lip gloss “mirrors Archers’ iconic peach flavour, giving shoppers the chance to get their lips on the ultimate summer accessory, while stocks last,” Archers said.
Attached to the bottle via a neck collar, the lip gloss will be free with 70cl promotional bottles of Archers. Rolled out as part of the brand’s new nationwide listing in Co-op, promotional bottles will also be available across other major retailers throughout the UK.
The peach lip gloss gift brings the playful spirit of the Archers Make it Peachy campaign to life on pack and in store, and aims to “drive talkability, boost engagement and drive rate of sale at the moment of choice,” it added.
Alex Shephard, marketing manager for Archers, said: “Make It Peachy is all about making something memorable out of whatever the moment brings. That easy going confidence and glass half full attitude has always been part of Archers’ DNA, and this little peachy lip gloss captures it beautifully.”
The campaign will be brought to life through in-store activations including in-store and digital media and amplified through digital content, influencer engagement and printed media, engaging shoppers at every step of the path to purchase.
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