Having spent two years putting authentic Desi street snacking oat the fornt of shoppers’ minds, snack brand Curry Smugglers’ founder Steve Dass has now taken the decision to return to his first love, craft beer.
The South Asian inspired challenger brand has announced it’s launching a light-bodied, 4.2% abv basmati rice Lager, inspired by India’s proud brewing heritage.
In addition, there will also be a new alcohol-free Mango Mirchi Lager availabble, combining Alphonso mangoes with habanero chillis.
The move has been taken, the supplier said, to shake up the world of beers that supposedly go with curries, explaining that too often beers described as ideal for such dishes are in fact gassy and plain.
Dass, who previously worked with an organic Belgian brewery, said he saw an untapped opportunity to bring his brewing roots together with what he and wife Ruby have been building at Curry Smugglers: “For decades, ‘goes well with curry’ seems to have been the entirety of a lazy conversation around Indian beer. Frankly, most beers go well with curry.
“There’s a much richer story to tell. Beer was being brewed in India before IPA became the headline, and rice forms part of that history. Desi Lager takes inspiration from that past but isn’t trying to recreate an old beer. It’s about asking what a modern Desi beer can be today.”
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