KA Remix has become the top performing new RTD launch of the past year, it has revealed, underlining the growing appeal of flavour-led ready-to-drink (RTD) serves, and the enduring popularity of the brand.
Since launching in June 2025, the brand said it had generated £2.2m in total value sales, selling more than three quarters of a million cans, making it one of the standout drinks success stories of the past 12 months.
By blending Caribbean white rum with the taste of KA’s soft drink equivalent, KA Remix has successfully carved out a distinctive position within the fast-growing RTD category.
The four vibrant flavours - Black Grape, Fruit Punch, Pineapple and Karnival Twist – tap into growing consumer demand for “bold, flavour-led serves while leveraging the strong brand recognition and shopper loyalty associated with KA,” it said.
Leading the way is KA Remix Fruit Punch, which accounts for one in three of total KA Remix sales and has sold more than a quarter of a million cans since launch. Its vibrant branding, accessible format and high-impact flavours have helped it stand out on shelf, attracting both existing KA fans and new shoppers alike.
Lucy Reidy, marketing manager, said: “KA has always had a cult following - people have grown up with the brand, love the flavours and there’s a real nostalgia attached to it, so creating an RTD version made total sense.
“To see KA Remix become the top-performing new RTD launch of the past year is a huge achievement and a testament to the strength of the brand, and it’s great to see how quickly shoppers and retailers have embraced the range.
“With summer in full swing, there’s a huge opportunity to continue this momentum by building awareness, growing distribution and bringing a fresh energy to the category as we continue to excite and remix the RTD fixture.”
Available through major wholesalers including Booker, Bestway and Dhamecha, the range is readily available to independent retailers looking to refresh their RTD offering. Backed by strong consumer demand and a standout sales performance, KA Remix “offers retailers a proven way to drive sales, capitalise on summer and bring a fresh energy to the RTD fixture,” it said.
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