UK cider brand Crumpton Oaks hit Manchester’s buzzing Exchange Square this weekend, getting thousands of samples directly into consumers’ hands during its Happy Applecore campaign.
The eye-catching, interactive billboard invited passers-by to grab a can from the wall in exchange for the chance to win a range of prizes and branded merch.
Designed to drive brand recognition, engagement and trial as part of a wider multi-channel summer campaign, the huge structure is expected to have reached around 320,000 in the city the brand said.
Digital OOH has also been visible around the city, delivering a further 190k impressions throughout the activation.
Emily Seddon, brand manager for supplier Aston Manor, said: “The high impact and interactivity of this activation created a truly memorable brand moment for Crumpton Oaks.
“As value cider continues to gain momentum, this is a crucial moment for our category. Hitting one of Manchester’s busiest shopping and leisure destinations it is a showstopping step in this campaign to reinforce our strong brand relevance and affinity with shoppers.”
The multi-channel Happy Applecore campaign includes VOD advertising on ITVX, 4 Streaming and YouTube, a social media campaign, influencer activity, OOH advertising and PR outreach.
The brand has also been collaborating with PayPoint, giving away 10,000 £1 vouchers.
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