Asahi has teamed up with Arsenal, securing exclusive pouring rights for its lager, ale, and cider at the club’s home ground, Emirates Stadium.
Serves of Asahi Super Dry, Cornish Orchards, and Meantime would rollout to supporters on matchdays for both men’s and women’s fixtures starting in the 2025/26 season, said the brewer.
The tie-up would also see ”Arsenal legends” become part of the Asahi’s new digital content and campaigns.
“Partnering with a global powerhouse like Arsenal to bring our range of Super Premium Beers and Cider, to supporters in London and around the world, is truly exciting,” said Rob Hobart, marketing director for Asahi UK.
“We will bring Gooners a new range of our best products for matchdays, led by Asahi Super Dry, supporting us to grow our presence in London and the Southeast. This collaboration marks an exciting step in our journey as a brand, broadening our reach and building meaningful connections with football supporters.”
Juliet Slot, Arsenal’s chief commercial Officer, said: “ Our supporters are at the heart of everything we do, and this partnership marks another step forward in enhancing the matchday experience and connecting with our Gooners around the globe”.
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