The UK’s first brandy distillery, Burnt Faith, has launched two premium ready-to-drink (RTD) cans, introducing the first premium brandy in that format to be produced in the UK.
The new 250ml cans, Burnt Faith Brandy & Apple and Burnt Faith Brandy & Ginger, both use the brand’s signature British brandy as the backbone to create the perfect long drinks. The distillery sees them as “a direct challenge to an industry that’s forgotten how to innovate beyond ever more expensive bottles and blends centred around age.”
Simon Wright, founder at Burnt Faith, said: “All other [spirits] categories - rum, vodka, whisky, gin - have long since ventured into RTDs because of modern consumer shifts around price, accessibility and experimentation.
“RTDs in the UK alone are now worth over £800 million and growing fast, up 20% in value last year - but brandy’s been completely missing from the shelf. It has incredible potential in this space, but someone needed to step up and break new ground. We’re prepared to take on that challenge.
“We want consumers to try new and explorative drinks but sometimes this needs to be in a format that encourages trial.”
The drinks have been produced with an abv of 6.2%, with an RRP of £3.50. Burnt Faith says the timing couldn’t be more perfect as it’s experiencing a 250% year-on-year growth and has secured over 1000 distribution points in just two years.
The RTDs are available for convenience, DTS and grocery channels, with wholesale packs of 12 and direct to customer-exclusive mixed packs of six. Wright’s previous success with Hawkes Cider, which he sold to BrewDog in 2018, proves he knows how to shake up static categories.
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