Staropramen returns to TV screens this summer with a new advert and summer marketing campaign called ‘The Dollycoaster’.
Live now, the 30-second TV spot features brand ambassador and international film star Orlando Bloom, who takes viewers on a journey through Prague using a camera dolly, a piece of iconic Hollywood film equipment.
Shot on location in Prague, the ad celebrates “themes of craftsmanship and dedication to master passions” – values that Staropramen has upheld for over 150 years, it said.
The latest ad showcases both Staropramen and Staropramen 0.0%. It will run across Amazon Prime until the end of August, with precision targeting on relevant Amazon Originals, Action, Thriller and Bloom’s own film catalogue.
It is supported by a marketing campaign including social activity across Facebook and Instagram that would direct shoppers to relevant major Staropramen stockists, said the Molson Coors-owned brand.
“Staropramen has always been about celebrating the passion and craftmanship that goes into a great beer, something its been proud of for over 150 years,” said Jake Johnstone, marketing controller at Staropramen.
“This new campaign brings that spirit to life with cinematic flair. Orlando Bloom brings a natural charm and sense of adventure which fits perfectly with the vibe of Prague and the Staropramen story. We hope it draws consumers into our world in an exciting new way.”
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